The company started to expand in to new frontiers of the toy industry. Four decades ago LEGO begun to target young women with the advantages of furniture pieces and dollhouses; hop over to this web-site in 1974 this introduced their first real human figures, called Minifigures; and 1979 this expanded in space with sets presenting astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series first showed that same year, a line of jewelry elements directed at young girls. This era also observed the creation of a managing structure, with Godtfred Kirk Christiansen’s young man Kjeld Kirk Kristiansen getting started the managerial staff and working to modernize the company’s manufacturing methods.

The 1972s also observed the introduction of a method that allowed customers to choose certain bricks they desired to purchase and create their own versions, rather than purchase pre-made equipments; this was popular with adults, as well as children. In the same decade, Lego branched away into ancient territory considering the Castle topic, and in 80 the company added its first coach sets to its selection.

In 1989 Lego brought in the Pirate subject, and with it numerous pirate ships, wilderness islands and treasure. This company also widened its array of facial expressions, adding beards, eye nicotine patches and lipstick in addition to the standard two sight and laugh. Some mature Lego coin collectors resented these types of changes, choosing the more simple faces of earlier styles.

As Profano expanded into a huge international corporation, it had to find ways in order to meet the demands of it is big name buyers like Concentrate on, Wal-Mart and Toys ‘R’ Us, which in turn demanded larger selections and faster shipment times. To keep up with these needs, the company started to reduce total production coming back new products by making more by using computerized assembly systems.